Barbie film apsolutno osvaja sve koji su mu dali šansu i pogledali ga na velikom platnu. Margot Robbie je preuzela ulogu ikonične lutke, a njezinu bolju polovicu (Kena) utjelovljuje Ryan Gosling. Film je pun boja u kojima naravno dominira roza, a cijela estetika filma inspirirana je prividom savršenog života i izgleda likova u filmu. Ovaj vikend je film zaradio 155 milijuna dolara u američkim kinima i više od 300 milijuna dolara diljem svijeta. Tom zaradom, Barbie je postao film s najvećom zaradom u 2023. godini.
Ružičasta groznica je poharala i Cineplexxu Splitu i Zagrebu. Predvorja kina su bila krcata, a redovi su bili ogromni. Sve posjetiteljice su dobile: piće dobrodošlice, dm poklon, Essence sjajilo za usne, Argentum kuponi s popustom, Materia life kuponi s popustom i Aldo voucher za 10% popusta na novu kolekciju.
Osim toga, posjetiteljice su mogle okušati svoju sreću u igri koju je organizirao Argentum, gdje su najsretnije posjetiteljice dobile limited edition narukvice. Orbico je osigurao uzorke parfema za sve posjetiteljice, a one najsretnije su dobile i parfem. Aldo proizvodi su također bili dostupni za osvajanje, a u predvorju kina svi su mogli degustirati iced matchu by Materia life.
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