Youtube Shorts videi uskoro će trajati duže. Od 15.10. svaki vertikalno snimaljen video trajanja do 3 minute ulazit će u kategoriju Shortsa te će moći biti pronađen na Shorts feedu.
Iz YouTubea kažu kako je to ažuriranje koje je tražilo najveći broj kreatora. Kako će količina sadržaja rasti Youtube će raditi i na plasiranju istoga u narednim mjesecima. Također u narednim mjescima bi trebala doći Remix mogućnost koja vam dozvoljavala da omiljene isječke iz videa svojih najdražih kreatora pretvorite u Shorts video.
Sva ova ažuriranja vrlo očigledno su usmjerena k tome da se konkurira TikToku koji je od svoje popularizacije početkom 2020. znatno utjecao na razvoj društvenih mreža. Tako je novajlija natjerao starosjedio Instagram i Youtube da mijenjaju vrstu sadržaja koja se tamo objavljuje Reels i Shorts dva su koncepta koja i dalje nisu uspjela sustići ono što TikTok nudi.
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