Valve je odlučio i službeno zabraniti developerima da u svoje igre dodaju obvezne reklame koje igrač mora gledati kako bi nastavio igrati.
Steamova tj. Valveova politika je vrlo jasna i žele smanjiti broj reklama u igrama koliko god je to moguće. Tako je zabranjeno imati nezaobilazne reklame unutar igara, ali i onaj tip reklama koji je dosta popularan među Android i iOS igrama. Odnosno reklame koje vam donose određene nagrade, bila to in-game valuta, dodatni život, energija itd.
Kako kažu iz Valvea developeri se trebaju okrenuti prema naplati svojih igara ili uvođenju standardnih mikrotransakcija kako bi održali svoj rad. Ako ćemo biti u potpunosti točni trebamo naglasiti kako ovo nije u potpunosti nova politika Steama, na snazi je već više od 5 godina, ali sada je dobila i posebni odjeljak kako bi se jasno dalo do znanja izdavačima i developerima što se smije, a što ne. Novi trendovi gaming industrije su takvi da se pokušava što više novca ugrabit, a način mužnje igrača se ne bira. Bitno je samo stanje računa na koncu godine.
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