Fortnite je trenutno među najpopularnijim igrama na svijetu, a Britanska vojska je to htjela iskoristiti i promovirati se kroz njega.
Britanska vojska je probala novi način da navuče mlade da se prijave za vojsku. Umjesto tradicionalnih plakata, parada i promo videa ovaj put su se probali promovirati kroz najpoznatiji Battle Royale naslov. Pomoć su tražili i od poznatijih influencera te Fortnite igrača u kreiranju svoje mape koja poput vojnog kampa testira mlade. Cijeli projekt je bi nosio poruku “Vi pripadate ovdje”.
Međutim, publika ovo nije pozitivno primila, te je Britanska vojska odlučila povuć najavu za svoju mapu, kao i live stream koji se trebao održati 24.1. u kojem bi se našli i influenceri. Razlog ovom je to što Epic Games nije odobrio ovu promociju, u pravilniku igre očigledno ima pravilo da je zabranjeno promoviranje regrutiranje u vojsku.
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