EA nije zadovoljan s onime što su ostvarili u posljednjih nekoliko mjeseci. Njihova dva najveća naslova kraja prošle godine Dragon Age: The Veilgaurd i EA FC25 nisu uprihodili količinu novca koja se očekivali iako su oba naslova poprilično dobro prošla.
Koliko su dobro prodavani govori činjenica da je Dragon Age: The Veildguard zaigralo 1,5 milijuna igrača dok je EA FC 25 bio najprodavanija igra 2024. godine u Europi . Ipak to nije zadovoljilo gospodu u kožnim foteljama Electronic Arta. Tako su smanjena očekivanja po pitanju prihoda u nadolazećem razdoblju na skromnih 7 milijardi dolara.
Veliki doprinos trebao bi imati novi Battlefield koji je prema informacijama koje smo do sada dobili rekordni naslov po pitanju količine uloženog novca. DICE i partneri nikada ranije nisu imali ovoliku podršku čelne organizacije, a ona očekuje kako će se njihov novaca višestruko vratit.
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